It was all business at first. Terry Bradshaw started June 30 by briskly welcoming his visitors and inviting them to “bid the price up.” The American Quarter Horse owner and breeder is cutting back on his halter horse herd, and 78 horses were listed to go through the sale ring at Terry’s ranch in Thackerville, Oklahoma.

“My dream (when I started breeding) was to have a sale every year,” he said. “This is a celebration. Our doors will be open. I’ll always be in horses.”

Click here to read the rest of the story by Larri Jo Starkey of The American Quarter Horse Journal.