The sale, held in conjunction with the AQHA World Show, has
previously been managed by outside auction companies, but for 2012, AQHA
and a committee of AQHA Professional Horsemen, breeders and sale experts will manage the sale.
Quite a few changes will be made to the sale:
The consignment fee will be lower than in the past
The commission rate will be 5 percent for both sale or repurchase
There will be a penalty for selling a horse before it goes through the ring
Results will be posted about 15-30 minutes after a set of horses has gone through the ring
Sale order will be assigned randomly. The consignors of multiple
horses will draw slots randomly, and then use the slots that they draw
as they wish.
For the first time, AQHA is establishing criteria for the quality of
horses consigned to the sale. Doug Hayes, AQHA director of business
development, and the sale committee members will screen horses consigned
on whether a horse can bring the base amount – $5,000.
“Much like a horse has to qualify to be able to compete at the world
championship shows, due to the point system … these (sale) horses are
going to have to be qualified in the form of pedigree and (they must be)
a good individual, so that the sale can, in turn, become just like the
show,” said Jeff Tebow, chairman of the AQHA World Show Sale Committee.
“(It should be) an honor and a privilege to be able to consign a
horse to the World Championship Show Sale,” he added. “It doesn’t have
to turn into a boutique sale where you’ve got to have a heck of a lot of
money, but $5,000 is not a lot of money if you want to come get a
“The goal is not to have quantity; the goal is to have quality.”
The AQHA members on the sale committee have been carefully chosen to represent all niches of the Quarter Horse industry.
“We’re going to rely on that group, that committee, (to solicit and
critique consigned horses),” Tebow explained. “That’s why on the
committee, we have people in areas of expertise in most all the
disciplines, and we’re going to rely heavily on those people to help
solicit cow horses or reiners or ropers or cutters or pleasure horses or
A horse’s performance record, pedigree, dam and sire performance records, conformation and athletic ability will be examined before it is accepted into the sale.
In addition to elevating the caliber of horses consigned to the sale, the critiquing of horses is also a reassurance to buyers.
“I’ve been judging all over the country, and I’ve seen a lot of new interest in the Novice division, and I feel like the AQHA leveling program
will also contribute to a much bigger audience for our horses in the
sale,” said AQHA Professional Horseman and judge Suzy Jeane, sale
committee member from Valley View, Texas. “If someone is interested and
they can come to the sale and know that everything there is above board
and really held to a higher standard, then they’ll be a little more
comfortable purchasing horses there. It’s a big goal of mine to make
sure that there’s a lot of integrity in the sale.”
Buyers aren’t AQHA’s only focus while organizing the 2012 sale.
“We want to instill that this is a place where the big breeders of
our association can feel like they can go to that World Show Sale and
put a good yearling, a good 2-year-old or a good horse in there that’s
got the pedigree, and it’s got the bloodlines and has the quality, and
it can bring what it can bring privately,” said AQHA Professional
Horseman Ross Roark, sale committee member from Monahans, Texas.
“We can’t have the sales without the consignors – they’re the most
important element,” Jeane said. “If they don’t understand how the sale
works or don’t feel like they’re special and their horses are special,
then we’ve kind of fallen down on the job.
“If you have a quality individual, we want to make sure that you get
just as much money for your horse as some of the big guns,” she added.
“Just because you’re not a big name doesn’t mean you don’t have a very
valuable horse. We really hope that this year we can give everybody a
good place to go.
“A valuable horse is a valuable horse, no matter who he belongs to.”
AQHA IS EMBRACING A ATTITUDE OF (I'M BETTER THAN YOU). WE HAVE BEEN SHOWING QUARTER HORSES SINCE 1974, AND THIS SALE COMMITTEE MAKES ME SICK.
I WOULD SAY THAT THEIR FRIENDS WILL GET THE SLOTS. QUESS I'LL JUST STAY HOME. NO BUYERS, NO SALE. AND JUST BECAUSE SOMEONE SAYS A HORSE IS WORTH 5,000.00, IT WILL PROBABLY BRING ABOUT 800.00 IN THE PEN.
Mom and Pop you are right on the money.......everything you said, we here in po-dunk-ville have been taking about for quite sometime. We don't have enough horse, saddle, money, vacation time, no trainer with a name, sooooo I guess we will do open shows and trail rides. I am just wondering, if there are no buyers at the sale (BTW, I think the pros need to conduct the sale) and there are no little people to make the classes at the big shows bigger, nothing well be sold and nobody will be qualified for anything.
Of course here is an interesting theory:
Is AQHA preparing for something "Big"?
Due to a recent RC issue I wonder if this is a way to Sell off a certain 400+ horses in a Federally approved method?
I have been an AQHA member since the 70’s, and have attended the sale several times. My opinion does not necessarily pertain to the change in management of the sale, but the offensive message in this news article release by AQHA. In light of the recent publicity surrounding Rita Crundwell and all the resulting comments about how expensive it is to show good quality horses, I find it really discouraging that AQHA is basically agreeing with that publicly. “It doesn’t have to turn into a boutique sale where you’ve got to have a heck of a lot of money, but $5,000 is not a lot of money if you want to come get a quality horse.” This was a quote from Jeff Tebow. I would bet that the majority of AQHA's members think $5,000 is a lot of money in today’s economy. AQHA is trying to attract new members via the Novice division, and the AQHA leveling program, but they've just said that $5,000 is the starting price for these horses at the sale. That would look like a pretty expensive venture to go into, if that’s the bottom level! AQHA needs to stop catering to the rich and famous (in their own minds) and realize they are not Hollywood stars. Those people (like Rita) that AQHA bends over backward to please can’t represent 10% of the membership.
Suzy Jean says that you must make the consignors feel they are “special” and that their horses are “special”. In my opinion those big breeders feel really special all on their own. Just try to buy something from them…they’ll quote you a really special price. You say the consignor is the most important element of the sale…I would disagree. Granted you must have consignments, but the most important part of any sale is the Buyer. If you don’t have Buyers, you have nothing. How about making the Buyers feel special? This will now become a situation where it is a "who you know and how much money you have" situation that will determine whether or not you can consign your horse to the sale. Once again, AQHA caters to the money people. The fact that AQHa is lowering the consignment fee and commission fee was nice, I am sure those big breeders certainly needed that break.
“(It should be) an honor and a privilege to be able to consign a horse to the World Championship Show Sale,” according to Jeff Tebow. If my horse was good enough to receive registration papers, why isn’t it good enough to be consigned to the sale? If you feel that people are breeding inferior horses, why don’t you inspect them before they are registered…cut down on those undesirable horses! If you think consigning World Show level horses is the answer, ask anyone who consigned a top-ten horse in the supplement sale how well that worked out.
Perhaps you should ask my annual income before taking my membership fee every year as well. Obviously, it is not up to AQHA’s standard. I think you should be more clear before accepting new members that the well-to-do are your preferred members.
You’ve successfully driven the ordinary people, the working class, the Mom and Pops of the quarter horse industry right out of the show pen. They still love horses, but now they’re showing paints or trail riding or they have quit the horse world all together. There were still a few of those that liked to show in their state, not taking their horse to the world show even if it qualified because it was cost prohibitive. Lots of those same people still liked to take a little vacation time from work to attend the World Show Sale in hopes of buying a horse with popular breeding that was good enough to take home and show the following year at the state level. Well, now that opportunity is gone as well…if you don’t have at least $5,000, stay home.
I think AQHA and the big money people should realize it was that ordinary, working class, Mom and Pop outfit showing their horses at the weekend shows that gave them their points to qualify for the World Show. When you’ve run them all off, then what will happen? Where will your "elite group" go to get their horses qualified? I clearly do not make enough money to participate in this group (and I am not the type of person that would embezzle from my employer) in order to acquire the AQHA elite status. I am certain there are several out there that feel the same way I do.
In conclusion, my opinion on the matter most likely will mean nothing to AQHA. It also will not change what has already been decided. Think of it merely as the voice of reason, from the working person's perspective.
Does anyone think that the Sale Committee members will be public knowledge. Wonder what the total limit of horses in the sale, and will there be a limit on number of horses the individual consigners may consign.
My thoughts are that this could be a major screw up on the part of AQHA. Do they really think that they can pull this off? Obviously they do but I can just see many problems with the entire production. Who is going to evaluate every consignment? Just because a horse is evaluated at $5000 sure does not mean it will bring that in the auction ring!