This is the first in an on-going series of articles about marketing and advertising brought to you by Kathleen Downs, principal of Market Street Marketing based in California. Kathleen's credentials include a Master's degree in Advertising Design from Syracuse University, as well as a knowledge of horses gained from showing on the AQHA circuit.

The 5th annual March To The Arch is underway in Lake St. Louis, Missouri and GoHorseShow.com has great candids from this event. This volunteer-based show will raise money for the McDonnell Pediatric Cancer Center at St. Louis Children's Hospital. Friday night's auction and "Ladies Pleasure" are the highlight of the show.

Congratulations to 69 year-old Denny Hassett, winner of the Ladies Pleasure at the March To The Arch in Lake St. Louis, Missouri. Denny "Mae" Hassett was the unanimous winner under all three judges (Jeff Mellott, Leslie Lange and Andrea Simons). Hassett piloted Kash Flow, or "Jethro" as he was called Friday, who is owned by Morgan and Debby Brehm of Lincoln, Nebraska.

Growth is something that we continually strive for and the March issue of GoMag is a true testament to our advertisers who believe in and support this growing magazine. At nearly 150 pages, the March 2010 issue is three times bigger than the previous year. It is also the second largest issue we have ever published, just behind the Congress 2009 issue. We have so many people to thank for our growth - from the many loyal advertisers whom have been with us from the word "Go" to the many new faces we see for the first time this month.

J.R. Reichert wants APHA mare owners to take advantage of a great deal he is offering to breed to Protect Your Assets. The special fee of $500 will be offered to APHA registered mares for the 2010 breeding season. Due to the special lowered fee, APHA mares will not be included in the current special of breed 2 mares for the price of 1 offered for the Reichert Stallions.

Showgirls Apparel, the source for new and pre-owned show clothes from the experienced fashion minds of Lindsey James and Erin Gayer have just announced they are having a huge sale.  The sale includes new and pre-owned items by such coveted designers as Paula's Place, April Salisbury, Jill Newcomb, Lindsey James and more!

Like many of you, I have to work for a living, and sometimes that involves being on the road for weeks at a time. I am currently in the UK, in a town spelled Derby, but pronounced Darby, where jumpers aren't horses who go over fences, they are sweaters, and the word shag has nothing to do with a type of carpet that was popular in the late 70’s. Being on the road and away from your horse doesn’t mean that you can’t improve your riding skills.

Sun and surf don't usually go hand-in-hand with a horse show but Clay MacLeod has been able to bring the two together at his show in Del Mar, California in April. Winner of GoHorseShow.com's "Best Overall Horse Show Experience" in 2009, they have made it even better for 2010.